
Kristen is the Founder and Head Planner at Urb Appeal Events, where she specializes in corporate event planning. With over 20 years of experience in the events field, Kristen has successfully managed both corporate and private events. She began her career as a Project Manager at Ilacqua, DiBona & Associates, gaining her first real taste o
Kristen is the Founder and Head Planner at Urb Appeal Events, where she specializes in corporate event planning. With over 20 years of experience in the events field, Kristen has successfully managed both corporate and private events. She began her career as a Project Manager at Ilacqua, DiBona & Associates, gaining her first real taste of planning events for the medical community while working on monthly conferences for Ortho McNeil Pharmaceutical, a division of Johnson & Johnson. After that, Kristen moved on to SunGard Higher Education, where she focused on event consulting, planning tradeshows and larger scale events. In 2018, Kristen created Urb Appeal Events after spending several years at home with her twins and working as an event consultant on the side. Realizing it was time to channel her extensive experience into her own company, she took the leap. Kristen is one of those unique individuals who thrives on the excitement and challenge of social event planning. "I love the feeling of putting on an event. The adrenaline and immediate gratification you get from a successful event is such a thrill."
